Puma Ignite (concept proposition)

Concept proposition for Puma Ignite website.

Global Sports Brand PUMA gives the opportunity for running enthusiasts by forming and partnering with running crews in cities around the world.

Inspired by the innovative IGNITE foam, which returns the energy you put into your runs, PUMA is energizing cities globally with IGNITE Your City. These running stories, captured in the IGNITE Your City film series, featured eight global running crews in key cities pushing the boundaries of their runs with the IGNITE running shoe.

Date: 2017-04-06
Services: Design, Art Direction, Website